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LEGO Store at Rockefeller Center

The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families.

The LEGO Store at Rockefeller Center has the tallest Pick A Brick wall featuring LEGO elements in a variety of colors & shapes in bulk.

Our "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history & fun facts to entertain guests.

The Store also features the Master Builder Bar, where LEGO fans of all ages can view LEGO Club TV videos, play games, learn how to build cool LEGO models, take a trivia quiz, and more!




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